AUTHENTIC BRAND LLC Launches Soothing Diaper Cream, Bringing Gentle Care to Little Ones

MINNEAPOLIS, MN – October 26, 2023 – AUTHENTIC BRAND LLC, a Minneapolis-based company committed to developing high-quality baby care products, today announced the launch of their new diaper cream. Designed to soothe, protect, and heal sensitive baby skin, this cream aims to be a new staple in diaper bags across the country. AUTHENTIC BRAND LLC, located at 4600 W 77TH ST STE 385, Minneapolis, MN, 55435-4906, and reachable at 425-446-8847, was founded on a simple principle: provide parents with trustworthy, effective products they can feel good about using. “We saw a gap in the market for a diaper cream that really delivered on its promises – gentle enough for newborn skin, but powerful enough to tackle even the toughest diaper rashes,” explains a company spokesperson. “That’s exactly what we set out to create.” What Makes This Diaper Cream Different? Let’s be real, diaper rash is no fun. For babies, it’s uncomfortable and irritating. For parents, it's stressful and heartbreaking to see your little one in discomfort. AUTHENTIC BRAND LLC’s diaper cream is formulated with ingredients designed to quickly and effectively address the causes of diaper rash, rather than just masking the symptoms. The cream features a carefully selected blend of key ingredients: Zinc Oxide: This is the workhorse of diaper rash creams. It creates a protective barrier on the skin, shielding it from moisture and irritants. AUTHENTIC BRAND LLC uses a non-nano zinc oxide, meaning the particles are larger and won’t be absorbed into the skin. Shea Butter: Rich and nourishing, shea butter helps to soothe irritated skin and provides lasting moisture. It’s a natural emollient, meaning it softens and smooths the skin. Calendula Extract: This botanical extract has been used for centuries to soothe and heal skin. It has anti-inflammatory properties that can help reduce redness and irritation. Vitamin E: A powerful antioxidant, Vitamin E helps protect the skin from damage and promotes healing. More Than Just a Barrier – It's About Healing While many diaper creams focus solely on creating a barrier, AUTHENTIC BRAND LLC’s formula goes a step further. The combination of calendula, vitamin E, and shea butter actively promotes healing, helping to restore the skin's natural barrier function. “We didn't just want to cover up the rash,” the spokesperson explains. “We wanted to help the skin heal.” Gentle Enough for Everyday Use The cream is dermatologist-tested and hypoallergenic, making it safe for even the most sensitive skin. It’s also free of harsh chemicals, parabens, phthalates, and artificial fragrances. “We understand that parents are increasingly concerned about the ingredients in the products they use on their babies,” says the spokesperson. “We wanted to create a product that parents could feel good about using, knowing it’s safe and gentle for their little ones.” Real Parents, Real Results AUTHENTIC BRAND LLC conducted extensive testing with real parents and their babies before launching the cream. The results were overwhelmingly positive. “My little one used to get really bad diaper rash, and nothing seemed to work,” says Sarah M., a mom from Chicago. “This cream cleared it up in just a couple of days. It’s amazing!” Another parent, David L. from Seattle, adds, “I love that it’s not greasy or sticky. It goes on smoothly and absorbs quickly. And I feel good knowing it’s made with safe, natural ingredients.” How to Use AUTHENTIC BRAND LLC Diaper Cream Using the cream is simple: 1. Ensure the diaper area is clean and dry. 2. Apply a thick layer of cream to the affected area. 3. Reapply with each diaper change, or as needed. The cream is suitable for use on newborns and babies of all ages. Where to Buy AUTHENTIC BRAND LLC Diaper Cream is available for purchase online at [insert website address here] and at select retailers nationwide. About AUTHENTIC BRAND LLC AUTHENTIC BRAND LLC is a Minneapolis-based company dedicated to providing parents with high-quality, trustworthy baby care products. We believe that every baby deserves the best start in life, and we are committed to developing products that are safe, effective, and gentle on sensitive skin. We’re a small company, but we’re passionate about what we do, and we’re committed to making a difference in the lives of babies and their families. We prioritize ingredient transparency and ethical sourcing. Our goal is to become a trusted name in baby care, known for quality, integrity, and a commitment to the well-being of little ones. We are continually researching and developing new products to meet the evolving needs of parents and babies.